Why it's a Victory March for holiday home buyers
Park Holidays UK says that holiday home buyers have emerged victorious after persuading the group to extend its holiday home sale throughout March.
They say that the huge demand generated by the sale meant that some families would risk missing out if the event was closed, as planned, at the end of February.
The clock would simply have stopped ticking, it said, before buyers had reached a decision.
Now families have an extra four weeks to complete their viewings of the holiday caravans and lodges on offer, some of which are discounted by up to £5,000.
Further fuelling demand among purchasers, says Park Holidays UK, is the unprecedented line-up of deals which are being bundled up with the savings.
Almost all of the holiday homes in the sale are being supplied with the guarantee of no pitch fees to pay for the whole of 2017.
In addition, Park Holidays UK is promising to pick up the tab on gas bills of up to £500, electricity charges of up to £500, and all water rates.
But extending the sale will also result in a bonus deal being made available – because from now on, all buyers will be provided with free 14-day insurance cover for their holiday homes.
The move will allow Park Holidays UK to site sold holiday caravans or lodges immediately, so enabling purchasers to start enjoying their holiday homes right away.
In most cases, says the group, this will mean families celebrating their new lifestyle by Easter.
Park Holidays UK says there is often an inevitable delay between completion of a sale, and the making of arrangements for the necessary insurance by the owner.
However, the free 14-day cover will short-circuit this time-lag and allow the holiday home to be fast-tracked for siting on its pitch, giving the new owner time to arrange full cover.
The cover is being provided by Compass Insurance, the UK's largest provider of protection to the owners of holiday caravans and lodges.
Owners can, if they wish, seek cover elsewhere after the initial 14 days, but Park Holidays UK believes many will choose to remain with Compass.
The company's policies provide iron-clad safeguards against a wide range of risks and give peace of mind to the new holiday home owner.
Meanwhile, the group has released more holiday homes for discounting during its extra four weeks of the sale, including a range of 2016 ex-display models.
They are available at virtually all 26 of Park Holidays UK's coastal parks in southern England, most of which now remain open for up to 50 weeks of the year.
Park Holidays UK says that its current deals can also be taken alongside special finance options now available, and the group's guaranteed income scheme for families choosing to sub-let.
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