Major Suffolk coastal park joins Park Holidays UK
Park Holidays UK has announced its acquisition of Broadland Sands Holiday Park in Corton, located between Lowestoft and Great Yarmouth in Suffolk.
Broadland Sands is one of the largest holiday parks on the Suffolk coast with around 440 caravan holiday homes, both privately owned and available for hire.
It also provides a host of family-friendly attractions including swimming pool, a club complex with entertainment, sports facilities, and restaurant and cafe.
The acquisition brings to 24 the number of holiday parks operated by Park Holidays UK, all located in Southern England from Devon in the west to Suffolk in the east.
Tony Clish, director of Park Holidays UK, said that Broadland Sands was a strategic and important addition to the company's park portfolio:
"We have just concluded an extremely successful year for our group with unprecedented holiday home sales and lettings, and Broadland Sands positions us to continue our growth plans.
"The park has an excellent reputation and a broad appeal to the family market, including second home buyers. As such, it is an excellent fit to our existing park products.
"Broadland Sands will now benefit from the management and marketing input of the group, and from our willingness to invest in the constant improvement of our offering.
"We are determined to continue strengthening our position not just as the South's largest holiday park operator, but also the most competitive in terms of facilities and value," added Tony.
The acquisition is the first for Park Holidays UK since the company was acquired by Caledonia Investments in November 2013, and is the first stage of plans to expand the business. Find out more about Broadland Sands